Lesson 1: How to Measure Your WooCommerce Store Speed?

TLDR

You’ll learn key metrics, tools, and diagnostic methods for your store. Find out where to get crucial data.

Introduction

Let’s begin! The first lesson is the foundation of this entire course: you’ll learn methods and techniques that allow you to measure WooCommerce speed in a reliable, repeatable way that’s resistant to “subjective impressions.” Thanks to these, you’ll know whether your store is actually getting faster - and by how much.

Remember:

If you can’t measure it, you can’t improve it ~Peter Drucker

If we want to improve our store results, it will be completely impossible unless we approach it objectively and based on data. I’ll reinforce this with another quote that has stuck with me recently:

Without data, you’re just another person with an opinion ~William Edwards Deming

I won’t cite data about the impact on conversion here, but since you’re reading this lesson, you surely realize that store speed has a real impact on business. A slow store means not just lower conversions. Implementation errors lead to higher advertising costs, but also frustration for your employees who dread the thought of editing products.